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- Director of Shopper & Consumer Insights
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Director of Shopper & Consumer Insights
Position Summary
For decades, Samsung has been leading the charge on innovation. We see beauty in achieving excellence and our passion for change fuels our discoveries, inventions, and breakthrough technology. We believe that technology can, and should, make the world a better place, so we create new possibilities for people everywhere, push the limits of what's possible, and constantly innovate.
Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.
At Samsung Electronics America, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone. Together we make the impossible possible.
Role and Responsibilities
Overall Responsibilities:
- The Director of Shopper & Consumer Insights - CE serves as Samsung's expert in integration of consumer learning across the full Consumer Decision Journey. He/she ensures the voice of the Consumer in business decision making and acts as a strategic partner and consumer insight consultant in support of strategy, marketing plan and product innovation development.
- This position focuses on Consumer Electronics, and provides relevant learning on Home Entertainment, Home Appliances, B2B Display and adjacent categories
Specific Responsibilities include:
- Lead Consumer and Shopper Insights learning agenda and research for Consumer Electronics Category based on priorities set with Samsung's Marketing, Product, Sales and Retail teams (who are key stakeholders, others also have input).
- Interface and support learning needs of Samsung CE Executives and their teams, as well as with Customers.
- Empower decision making by delivering deep consumer understanding in simple, story like fashion, for Consumer Electronics categories, adjacent categories, brands and priority Retailers. Provide clear, actionable recommendations and consult to ensure activation of the learning.
- Support cross functional & Global learning agenda through close collaboration with Insights colleagues to facilitate shared learning and cross-fertilization of ideas and knowledge.
- Deliver research expertise, succinctly interpreting and synthesizing multi-source data to insights that lead to actionable strategies and plans for the brand. Innovate richer research capabilities
- Primary: use deep knowledge of qualitative and quantitative research methodologies to understand and predict consumer behavior, purchase motivators and identify category, channel, product and marketing opportunities
- Secondary: address business issues and provide macro learning and thought leadership
- Lead Consumer Electronics Consumer Insights team in delivering full scope of Research Projects, including deeply understanding business issues, specific questions to address for different stakeholders/ users, determining best research methodology and vendor, negotiating best price, and delivering strong learning within needed timelines
- Support, facilitate and empower teams through consultation, education and access to insights
SUCCESS REQUIREMENTS:
Business Acumen and Impact
- Revenue, profit and market share goals
- Broad thinking and strong thought leadership to deliver broader business contexts
- Very strong Business Acumen to fully understand business issues to tackle and provide meaningful, impactful recommendations
- Confidence and ability to engage and influence different levels and functional stakeholders
Research Capabilities
- Very comprehensive, up to date research and analytical techniques and methodologies (notably Primary research). Syndicated research experience a plus
- Deep understanding of Consumer and Shopper learning needs and approaches, including how to apply learning to successfully engage across the Consumer Experience Journey
- Ability to lead teams in delivering full projects to achieve team goals and complete work assignments within established time frames
Vendor / Team Management
- Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.
- Effectively manage direct reports and consultants
Communications & Collaboration
- Very strong verbal and written communication skills to simply and succinctly convey learning and actions to take. Strong consultation skills to drive actions.
- Ability to cultivate strong collaborative working relationships and contacts within work group, across other company functions and with external organizations
- Excellent interpersonal, communication, influencing and mentoring skills
Skills and Qualifications
Minimum Requirements
- Bachelor's degree in business administration, marketing, product management, sales, or related field.
- 15+ years professional experience; 10 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics
Preferred Requirements
- Master's degree in business administration or marketing/related field
- 3 year experience analyzing national electronics retailers
- Experience in consumer packaged goods (CPG) AND Consumer Electronics OR electronics industries
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* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Application Procedures
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the worlds leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).
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