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Senior Insights Analyst
Senior Insights Analyst
Position Summary
Why join our team?
ESBO (European Service Business Organisation) is responsible for identifying, evaluating and determining new opportunities within the digital media and advertising industry with the goal of creating scalable services and businesses on top of the global footprint of European Samsung Smart TVs. The EU advertising team is working to add new value for partners, advertisers, and agencies through its unique insights into TV viewership in the shifting media landscape!
This role sits in the ESBO Analytics & Insights team. The team is focused on delivering campaign and marketing insights reports. It is currently focused on automating reports to bring scalable solutions to the business. This role is mainly focused on custom campaign insights, and also contributing to finding patterns and contributing to automation.
We are looking for a confident individual with strong SQL skills and Python knowledge who understands the importance of communication, solutions and delivery. You should have a passion for solving problems, identifying solutions, leading projects, and working in cross-functional teams. If you love, being in the hot seat with the opportunity to be a hero, we'd love to meet you!
You have a solid understanding of SQL, and knowledge of Python automation. CTV and/or digital insights-based advertising experience a must. The Insights Manager is expected to develop and maintain excellent working relationships with all appropriate levels within and outside the company. This role requires to work closely with Marketing in particular, as well as with the sellers.
If you are interested in joining a rapidly growing team working to build a unique, world-class advertising organisation with a steadfast focus delivering real results to customers, you've come to the right place.
Lastly, this person will also work closely with teams around the world to ensure we are getting the proper support to grow the business, and share best practice.
Role and Responsibilities
What this role will achieve
Core to the role is translating Ad Hoc network/program, audience profile, or other analysis requirements into significant queries and scripts to pull data from our media consumption databases. Once the analysis is completed, you will then help craft the narrative for business and clients to understand the results. This will be mainly Market insights to be communicated internally, but also externally.
You will explore data to find trends and identify new opportunities for the organisation. Also, you will help improve the current code base.
Ideally, you are organised, detailed oriented, flexible and possess ability to establish priorities with minimal guidance in a fast paced environment - be proactive, analytical problem solver and strategist, who is able to draw conclusions- not just report the data.
You have strong SQL skills and prior experience in a programming focused role is a plus. Excellent track record as a manager a must.
Your Key Responsibilities:
- Be in charge of market insights outpouts coming from our first party data, as well as from research partners.
- Translate business requirements into meaningful set of SQL queries for Ad Hoc analysis and new reporting solutions
- Explore data to identify trends and anomalies, develop new analytical capabilities/solutions, and find new monetization opportunities
- Transform and cleanse outputs from data warehouse into meaningful analysis for business/sales teams
- Summarise analyses into PowerPoint presentations or formatted Excel reports
- Help explain analysis results to business team and to clients, contribute to increase the share of voice of SamsungAds in the market thanks to delivering quality insights.
- Collaborate with other analytics teams to develop and improve our current solutions
- Collaborate with product teams to identify new data solutions improve our current offer.
- Aid in documentation overall, be responsible for documentation for all projects owned + by reports
- Contribute to the development of our marketing and advertising technology roadmap
- Collaborate to refine methodology and calculations
Skills and Qualifications
What we need for this role
To be successful, you will possess the following skills and attributes:
Backgrounds:
- Research/Insights Manager
- Analytics Manger
- Measurement Manger
- Data Scientist
Required skills
- Extensive experience using SQL full time
- Extensive experience leading an insights/research team
- Strong Insights led story telling experience
- Extensive experience working in an agency or company leading media analytics
- BI Experience
- Exposure to Automation
- Experience working with large relational databases
- Demonstrated expertise in connecting various sources of data (across digital media channels or platforms) to create a holistic view of integrated campaign performance
- Experience with statistical analysis/tools
- Familiarity with media, Digital / Mobile /TV measurement
- Strong written and verbal communication skills
- Experience with ad tech and digital media ops
- A high degree of analytical expertise is crucial, along with the ability to communicate test results in basic terms for consumption of non-technical colleagues.
- Willing to work collaboratively with non-technical teams and learn new concepts
- Degree in computer science/engineering or quantitative discipline (Economics, Statistics, Engineering, Physics, Mathematics). Masters Preferred.
A plus
- Experience using Domo or equivalent tool
- Exposure to AWS Redshift or PostgreSQL.
- Experience with AWS tools such as EC2 and S3.
- Jira, Confluence, GitHub and other agile development tool experience.
- Experience working with a DPM
- Experience with data visualisation
- Familiarity with Digital Marketing or CTV
- Familiarity using Python for data manipulation/cleansing
- Experience working with Salesforce
What does success look like?
- A love for data and statistics, for example exploring data for fun, find patterns, create norms for campaign insights report results. You are curious and take initiatives on finding new insights, new angles are looking at the data and deep dive into the meanings of market insights trends pulled out of Samsung Ads first party data. Develop the reporting capacities for all types of campaigns, particularly to develop the capacities of market insights from first party data.
- You have a passion to test and learn in a fast paced environment, your curiosity is outstanding. You love communicating your new findings to the Analytics & Insights team, as well as to ESBO stakeholders.
- Help build a data-informed culture - provide decisions makers with the information they need when they need it and in a way they can trust and act on.
- Outstanding prioritising short term and long term work and teamwork capabilities with strong interpersonal skills. We love kind and helpful people at Samsung Ads, that's what is making us such a great company to work for.
- Experience building and optimising queries to bring data to CSM, Sales and Marketing accurately and efficiently. A passion for digital or TV advertising a bonus.
- Experience to develop strategic relationships with all areas of the business. You can root cause issues quickly and uncover core issues, then assist, collaborate with, and teach the teams how decisions affect efficiency, scalability, new mechanisms as they are needed.
We are an equal opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
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Application Procedures
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the worlds leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).
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