Job Details

This ad is expired.
CNH Industrial
  • Position Number: 4016215
  • Location: Racine, WI
  • Position Type: Facilities Management

Product Promotion Specialist

CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture, STEYR, CASE and New Holland Construction Equipment. As a truly global company, CNH Industrial's 37,000+ employees form part of a diverse and inclusive work environment, passionate about empowering customers to grow, and build, a better world.

Come join an industry icon as a Product Promotion Specialist for CASE Construction Equipment. In this role, you will improve customer consideration and conversion by providing product expertise and market application, while hosting customers and dealers at our Northwoods Wisconsin lodging facility. You will serve as the product application expert interfacing with customers and dealer salespeople at the renowned Tomahawk Customer Center.

  • Host customers and dealer sales representatives at the Tomahawk Customer Center
  • Provide product demonstrations and equipment walk-arounds across full product line
  • Provide expertise on CASEs features, benefits, customer value, and differentiation from the competitive models
  • Support the sales training team with New Dealer Salesperson Training (NST)
  • Collect customer comments to be shared with the product platform and marketing teams
  • Liaison with marketing, product management and field sales to share voice of customer
  • Help maintain equipment and the facility together with the team
  • Serve as social media influencer; be active in social channels

This is a Tomahawk-based position
Ability to travel at least 10%

The salary range for this position is $88,000 - $127,000 annually
(Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)


Minimum Qualifications
  • Associates Degree
  • 3+ years of equipment operating and/or demonstrating experience

  • High School Diploma/GED
  • 5+ years of equipment operating and/or demonstrating experience

Preferred Qualifications
  • Bachelor's Degree
  • Experience working within construction equipment industry
  • Experience working with dealers and customers
  • Practical/Application knowledge of CASE Construction products
  • Mechanical knowledge and technical competence
  • Competitive product knowledge
  • Equipment operator experience for a major contractor

To apply, visit