Digital Marketing Manager
Are you looking for a company where YOUR VOICE is heard? Where you can MAKE A DIFFERENCE? Do you THRIVE in a FAST-PACED work environment? Do you wake every morning EXCITED to work with GREAT PEOPLE and create SUCCESS TOGETHER? Then Intermedia is the place for you.
Intermedia has established itself as a leading provider of cloud communications and collaboration tech that allows companies to connect better. We have a strong track record of growth, profitability, and creating an environment where everyone matters. Everyone. While we are fast-paced and admittedly a bit intense, we promise that you won't be bored. You will find Intermedia is a place where you can indulge your passion for creating and supporting great cloud technology. What's more, we always look to promote from within and have many employees who have been with us 10, 15, and 20+ years!
Culture at Intermedia is built on teamwork and transparency. We hold each other accountable and always have each other's back!
Are you ready to make your mark?
About The Role:
Our marketing organization is a tight team with a passion to lay the tracks for rapid company growth. The Digital Marketing Manager role is core to our charter. In this role, you'll work across the marketing and sales organization to identify, build and implement digital campaigns that drive our direct business.
It's a digital world and we are a modern marketing organization. For that reason, we want a true digital marketing expert who comes with deep knowledge of metrics, marketing automation, CRM, SEO, SEM, paid social, content syndication… how they work, how they fit together, and how they collectively drive a highly efficient motion from touch point to transaction and beyond. This is a critical role for the company, and you'll quickly find yourself immersed in the most exciting projects. You'll get exposure to key leaders and senior executives. If you're a creative self-starter with digital campaign marketing chops looking to contribute, take responsibility, and be recognized, this is the role for you.
What you will be doing:
Drive tangible demand-based growth lead targets and measure tangible results thru SEM, paid social, media and display advertising campaigns
Work and manage our digital agency to drive effective digital strategy, identify improvement and make real time updates
Engage with our direct sales team regularly to design and build the right campaigns to drive high quality demand that meet lead and KPI targets
Curiosity and laser focus on regularly improving measurable KPIs (including ROI, CPL, Conversion rates, etc.)
Immerse yourself in our industry and uses their knowledge to approach digital marketing and acquisition with a strategic and innovative mindset at all times
Conduct regular competitive research on latest trends and technologies, products and companies in our industry
Manage regular and ongoing A/B testing on key digital campaigns to drive efficiencies and optimization
What you will bring to the role:
BA/BS or equivalent working experience.
4+ years of experience in B2B digital marketing, direct marketing with direct experience in online marketing or media.
Passion for digital marketing with experience in a highly dynamic mid-market tech B2B company and a growth mindset
Deep knowledge of digital advertising products, (display, search engine marketing, third party media, content syndication, paid social), with the ability to learn new technology
Experience with A/B testing and proven track record of driving tangible results that impacted business decisions
Experience with Marketo, salesforce.com and Google Analytics—AdWords certifications preferred
Ability to demonstrate proactive troubleshooting and ability to find creative solutions
Excellent communicator and creative thinker with an ability to use data to inform all decisions
Strong planner with a strategic mindset – detail oriented
Collaborative and flexible while driving to closure with purpose
Ability to thrive in a fast-paced environment
Positive, "can-do" attitude and sense of humor
Experience in cloud services, hosted services, software as a service, or UCaaS a plus
Diversity, Inclusion, and Equal Opportunity
We hire, promote, and compensate employees based on their ability to perform their job responsibilities, without regard to race, color, creed, religion, sex, gender, marital status, national origin, ancestry, age, citizenship, physical or mental disability, sexual orientation, or any other basis protected by applicable law (collectively referred to in our Code of Conduct as "Protected Classes"). We do not tolerate employment discrimination in the workplace, and we are committed to making reasonable accommodations for identified disabilities or other limitations as required by all applicable laws. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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